Marketing (Web Resources)

What are you trying to find?

Marketing Web Resources

  • These are suggestions only and do not reflect the full range of materials that may be useful to you.
  • If you need additional assistance, Ask Steely Library!

  • Kentucky Quick Facts
    A website from the U.S. Census Bureau that allows you to search for statistics (population, race, education, household, business and geographic information, etc.) by city or county.
  • American Community Survey
    A website from the U.S. Census Bureau that is “an on-going survey that is sent to a sample of the population and tells us what the population looks like and how it lives and helps communities determine where to locate services and allocate resources”
  • CenStats
    A website from the U.S. Census Bureau that features statistical databases for “ Building Permits, County Business Patterns, International Trade Data, Demographic and economic data for States and counties, Detailed Occupation by Race, Hispanic Origin and Sex, and Census Tract Street Locator.”
  • Guide to the Economic Census by the U.S. Census Bureau
    The economic census profiles U.S. national and local economies every 5 years.
  • American Marketing Association
    “The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking.”
  • National Retail Federation
    “As the world’s largest retail trade association and the voice of retail worldwide, the National Retail Federation’s global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. ”
  • The Marketing & Research Library
    “There are literally thousands of sites relevant to the market researcher. It is the goal of this page to search them out for you and organize them in a form of maximum usefulness for the practicing marketer or market researcher. In order to accommodate the many hundreds of links, these have been broadly categorized into four folders: Research, Business, General and Personal.”
  • GreenBook: The Guide for Buyers of Marketing Research Services
    “Comprised of over 400 research categories, these indexes permit the listing companies to highlight the marketing research services they offer, the audiences they cover and the markets they serve. The companies listed in these indexes provide coverage ranging from internet/online, advertising, brand and media research, to specialization in major industries such as financial, healthcare, retail, technology and telecommunications.”


The Marketing Research Guide is maintained by John Schlipp. Suggestions and comments are welcome.

Steely Library phone number:  859.572.5457